Lead Generation Campaign
Generate high-quality leads for a product priced at 9,900 HUF.
📊 Performance Overview
| Metric | Value |
|---|---|
| Leads Generated | 360 |
| Qualified Leads | 209 (Based on 58% approval rate) |
| Cost per Lead | ₹74.23 (approx. 325 HUF) |
| Total Ad Spend | ₹26,722.65 (approx. 117,000 HUF) |
| Lead Conversion Rate | 97.83% |
| Clicks | 368 |
| Impressions | 1,805 |
| Click-Through Rate (CTR) | 20.39% |
| Average CPC | ₹72.62 (approx. 317 HUF) |
💰 Revenue & ROI
- Lead Value: 9,900 HUF
- Qualified Lead Revenue: 209 × 9,900 = 2,069,100 HUF
- Total Cost: Approx. 117,000 HUF
ROI Calculation: \frac{2,069,100 – 117,000}{117,000} \times 100 = \textbf{1,668% ROI}
🧠 Key Success Factors
- 📍 Country Targeting: Focused on Hungary, using localized language and messaging
- 🎨 Compelling creatives with strong CTAs
- 🔁 A/B testing of ad copies and landing pages
- 📈 Performance tracking via Google Ads & Analytics
- 👥 Lead qualification through optimized forms and approval criteria